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About Us
In 2014, PT Bangun Rasaguna Lestari was established, producing processed cheddar cheese under the WINCheez brand. The factory was built on a 1-hectare site in Bandung, West Java. In less than five years, WINCheez successfully dominated the food service and general trade market segments across Indonesia.
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Learn how WINCheez increased brand awareness and gained a large following
Boosting brand awareness and expanding marketing reach
The rapid advancement of technology has encouraged WINCheez to tap into the digital market. With millions of social media users, platforms like Instagram have become a fertile ground for WINCheez to grow. Why? Because social media is considered one of the most effective tools for building brand image.
At that time, WINCheez was new to Instagram, so Kazee offered a solution through influencer analytics to accelerate their audience growth and identify the right influencers. Selecting influencers can be tricky—without the right tools and data, the campaign could fail by targeting the wrong audience.
Influencer analytics provided insights into WINCheez’s Instagram campaigns. This tool helped them find the right influencers with the right audience, effectively accelerating WINCheez’s brand-building journey.
At that time, WINCheez was new to Instagram, so Kazee offered a solution through influencer analytics to accelerate their audience growth and identify the right influencers. Selecting influencers can be tricky—without the right tools and data, the campaign could fail by targeting the wrong audience.
Influencer analytics provided insights into WINCheez’s Instagram campaigns. This tool helped them find the right influencers with the right audience, effectively accelerating WINCheez’s brand-building journey.
Brand Awareness Growth Over Six Months
Through several strategic programs implemented by WINCheez and supported by Kazee’s Influencer Analytics, WINCheez successfully achieved multiple objectives, including increased brand awareness, account reach, post impressions, and followers.
How Did Kazee Help WINCheez?
Significant Follower Growth
We know that gaining followers on Instagram is not easy—it requires consistency and hard work. However, with Influencer Analytics, WINCheez was able to identify the right influencers and audience, ensuring that its marketing campaigns were effective and well-received. By optimizing communication and campaign distribution, WINCheez successfully amplified its reach. As a result, the brand’s follower count grew from 5,000 to 27,000 in a short period.
